You’ve seen the pictures. The stork wrapped and trapped in plastic. The tortoise with a stomach full of plastic pieces. The little seahorse swimming along with a Q-tip as his mate. The beached whale dead from eating plastic bags, plastic cups, flip flops and tangled string.

All the photos are sad and shocking. But the whale was in Indonesia and the turtle in Thailand. And what does it have to do with you?

If you’re willing to dive into a brilliant, in-depth article in the February 4th issue of The New Yorker, you’ll find your answer. The article focuses on a 22-year-old entrepreneur who is also a visionary, puzzle solver and environmentalist. His organization is called Ocean CleanUp which we’ve written about on Linked In and in our company blog.

Here’s a taste of the article’s contents… “…numerous studies have shown that microplastic is everywhere—in the melting ice of the Arctic, in table salt, in beer, in shrimp scampi. A study last year found traces of it in eighty-three per cent of tap-water samples around the world. (The incidence was highest in the United States, at ninety-four percent.)”

From the online journal PLOS One: “…more than 5.2 trillion particles of plastic were swirling in the planet’s oceans, and, in time, much of it would be ingested by ocean dwellers and by creatures that eat fish, including people.”

Microplastics are also on every beach in the world, including the one in front of the $20,000 a month Hamptons beach house you’re thinking about renting this summer.

Read all about it here:

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